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Wonderful Pistachios are America’s best-selling snack nut and the smart, healthy choice for folks around the world. And due to our Get Crackin’ ad campaign, record numbers of people are now aware of the benefits of pistachios (thanks, Honey Badger!). In fact, Wonderful Pistachios as a consumer brand competes with the top salty snacks found in grocery stores. Pretty good for a former commodity product.
To keep up with the demand, we cultivate over 125,000 acres in California’s Central Valley through Paramount Farms. The warm days and cool nights work in harmony with the region’s natural soils to create the perfect growing climate. Paramount carefully tends and harvests each pistachio using the latest sustainable practices.
Pistachios offer a bevy of nutrients great for overall health, including antioxidants, as well as important vitamins and minerals. Nearly 90% of the fat found in pistachios is the healthy unsaturated type. And they provide more fiber than most other snack nuts.
No reason to give up snacking to stay in shape. Pistachios are one of the lowest-calorie and lowest-fat snack nuts. They’re also a good source of plant-based protein. And a single serving includes about 49 pistachios, enough to satisfy your snacking needs.
In partnership with industry leaders and top universities like UC Davis, Paramount Farms invests heavily in finding ways to improve quality while minimizing the impact on the earth. This includes responsible water management, careful soil maintenance and bio-rational pest control that uses naturally occurring compounds rather than dangerous chemicals.
Paramount Farms has invested nearly $25 million to improve water management. In the orchards, we monitor and adjust usage hour-by-hour based on real-time data.
Paramount Farms wants the people of the Central Valley to have the resources necessary to develop a community that’s every bit as rich as the soil in the region. The company has established scholarships, helped create early education programs and underwritten the area’s first charter school. They’ve also made significant investments in healthcare, including a $4 million donation to a local children’s hospital.